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The partnership aims to boost revenues and improve margins for Bangor-based timber supplier to by using better data, new digital tools, and improved systems across the business.

The collaboration has been made possible through funding from the Knowledge Transfer Partnership (KTP) programme from Innovate UK, which enables businesses to access innovative solutions, expertise, and new technologies from UK universities.

The partnership also addresses a key challenge in the timber supply industry, which still relies heavily on traditional methods, personal relationships, and paper-based record-keeping. Together, Snowdon Timber and the Albert Gubay Business School will introduce advanced data analytics and encourage a culture of evidence-based decision-making across the company.

Jody Goode, Managing Director at Snowdon Timber, said: “This partnership is a fantastic opportunity for us at Snowdon Timber to build the systems and data insight we need to continue our growth. Working with the Albert Gubay Business School will give us access to expertise that will help improve accuracy, streamline our processes, and support better decision making across the business. We are pleased to take this next step and excited to see the benefits it will bring for both our people and our customers.”

Dr Chris Davies, lecturer in management at the Albert Gubay Business School, said: “We are pleased to have been awarded the Knowledge Transfer Partnership grant, and excited to work with Snowdon Timber to help them transform traditional timber merchandising. This collaboration will generate research we can republish and apply cutting-edge academic insights directly into industry practice, reinforcing our commitment to impactful, real-world innovation.”

Chris Woods, Knowledge Transfer Advisor Innovate UK said: “KTP drives business impact by providing access to knowledge. This project links a progressive regional organisation with academic expertise to accelerate growth and generate quality jobs. I'm looking forward to witnessing the resulting outcomes and impacts in the coming years.”